HERO VIDEO:

PRIME PLC

THE BRIEF

UnitedUs and Prime PLC were working together on a new brand. This was made up a wide range of assets, but one of the main pieces of content that needed to be created was a brand video. This was to serve as a hero piece for the project, and so had to not only outline that it is Prime do, but also to get across the character and ethos of the business. To give the right impression the video needed to be energetic, human and to capture the essence of Prime as a business.

WHAT WE DID

We worked with the agency and the client to begin crafting a narrative structure for the video. With so many interviews, we needed to make sure that there was a clear order so that all of the right messages were being hit. Once this had been established we began the production process, spending three days across multiple Prime locations in order to capture interviews and footage. This was used to create the film and subsequent edits for social.

PRIME PLC

Developing space for change in health and care. Prime is at the forefront of the health and care property sector.

"The team at Broken Physics Productions were an absolute joy to work with. They really took time to understand what we were trying to achieve through our project and certainly went the extra mile to deliver it and would highly recommend them!" - Prime PLC

 

"We partnered with Broken Physics on a short brand video for our client. Of all the companies we spoke to, Broken Physics really got under the skin of the creative brief and understood what we were trying to achieve. On shoot, they were courteous, collaborative and brought a great sense of ease to an intensive three-day programme across multiple locations. We're looking forward to doing more work with Broken Physics in the future". - UnitedUs
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