ANIMATION VIDEO:

SMARTDEBIT

THE BRIEF

SmartDebit are the UK’s leading direct debit service provider, and they asked us to produce an animation to tell potential customers what they do and how they do it. The animation needed to be simple, with a strong focus on clean and clear imagery. As well as this, any assets created needed to fit with the clearly defined branding of SmartDebit. More than anything though the video had to be engaging and truly reflect the company.

WHAT WE DID

We took the time to really understand the SmartDebit brand and to produce assets that we knew would fit perfectly. Once these had been created we set to work on piecing this imagery together into the final animation. We added motion to the icons and transitions between scenes to bring the video to life. With the addition of carefully chosen music and voiceover work we were able to complete this on brand animation.

THE FINAL ANIMATION

We've also worked with SmartDebit to produce re-usable assets for their live action videos. Including call-to-action slates, logo reveals and title screens.

"The team at Broken Physics are very talented and made quite a complex task simple. Their choice of voice-over artist and music was perfect for the project, and they work in a very collaborative fashion which makes translating business dialogue into visual material very fluid. They worked tirelessly to a tight deadline to deliver the project ahead of schedule"
READY TO BEGIN YOUR VIDEO PROJECT?