SmartDebit are the UK’s leading direct debit service provider, and they asked us to produce an animation to tell potential customers what they do and how they do it. The animation needed to be simple, with a strong focus on clean and clear imagery. As well as this, any assets created needed to fit with the clearly defined branding of SmartDebit. More than anything though the video had to be engaging and truly reflect the company.
WHAT WE DID
We took the time to really understand the SmartDebit brand and to produce assets that we knew would fit perfectly. Once these had been created we set to work on piecing this imagery together into the final animation. We added motion to the icons and transitions between scenes to bring the video to life. With the addition of carefully chosen music and voiceover work we were able to complete this on brand animation.
THE FINAL ANIMATION
We've also worked with SmartDebit to produce re-usable assets for their live action videos. Including call-to-action slates, logo reveals and title screens.