SOUTHAMPTON HOSPITAL CHARITY
Southampton Hospital Charity needed an animation to help explain the uses of machine learning in medicine for an appeal. With such a complex topic to deal with, they wanted it to be broken down into something that was simple to understand, fun to watch but conveyed how serious the subject matter could be for patients in the future. There were quite a few facts and figures in their brief, and so we had to find a way to deal with these in a visually interesting way.
WHAT WE DID
We started the project by taking what was a quite complex script and breaking it down into a clear storyboard. For the Southampton Hospital Charity animation we knew that we would need to create bright, engaging assets that remained on brand. We took the characters and scenes created in the storyboarding and asset creation stage and were able to animate them into a concise and understandable narrative about machine learning.
ABOUT THE CHARITY
Southampton Hospital Charity help to enhance the care and treatment of patients at University Hospital Southampton. Working with their supporters, they raise money and provide financial support to areas of the hospital service that lie beyond the scope of NHS funding.