CETD CAMPAIGN FILM
We’re proud members of our local community, and have been working with community organisations on charity video projects since we started Broken Physics Productions, which is why we were delighted to be asked to be a part of this project. University Hospital Southampton is such a vital part of our city and the wider local area, and creating the appeal video for the new Children’s Emergency and Trauma department has been a real privilege for us. Read on to find out more about the project, how we approached it and to view the final film.
What we did
This project required a particularly detailed pre production process for a number of reasons. Firstly, the message for the film had to be clear and effective. There were a number of key messages that needed to be put across, and we worked with the client to help shape what would become the narrative for the final film. Each ward at the hospital is filled with individual personal stories, but for this project we needed to select the right stories from the right interview subjects in order to make an impact on the audience. Together with Southampton Hospital Charity we were able to find exactly the right people, and ask them the kinds of questions that would effectively tell this story. Not only this, but filming in a live hospital environment required flexibility and sensitivity. We used this time to select filming slots that would work for everyone involved, from the charity team, to patients and the medical staff looking after them, and to discuss ways in which we could limit our footprint whilst maintaining a good image quality.
We were approached by the Southampton Hospital Charity to create a film that would fit into the final part of their appeal for the new department. The video was designed to fit into part of wider campaign that had already raised a significant amount of money for the new department (£1.1m) in order to make the final push for the remaining £1m to complete the project. This video needed to be effective and emotive, but more importantly, demonstrate what an impact the department will have for our local community.
The production for this project was spread out over several days, in order to match the needs and busy schedules of the charity team and medical professionals at the hospital. Each day had a clear and defined outcome in mind, and this allowed us to focus on the key story elements that we needed to capture. Having already established a narrative for the film was incredibly helpful here, as it meant that we could capture only what we needed, limiting the stress and anxiety of the young patients we were filming.
We love our gear, but we knew that for this project capturing the right images for the story was much more important and so the package that we chose to bring with us was minimal. With only a two person crew we were able to easily slot into the busy working environments and capture the footage we needed for our story. As we’re passionate about documentary filmmaking, this style was actually very appealing for us, and it was a good opportunity for us to get creative using only what was available.
Post production on this project was a dream – although there were a lot of collaborators to work with, quick communications meant that we could work quickly on creating the final film. Due to the amount of footage that we had available we were able to create supplementary video content to sit alongside the appeal film, meaning that this appeal had the potential to reach as many people as possible.
It’s always been important to us to be involved in projects that benefit the community. Being involved in this project has been amazing, its been an opportunity to be creative, to tell human stories and a good reminder of just how important our local hospital is. With the project now finished, we’re looking forward to seeing the new department open and the positive impact it will have for all of us. If you want to get involved with the appeal in any way then visit the appeal websites at: